YamDiet (IOS)

YamDiet is a ready—to-eat food delivery service. We create complete diets according to the client's goals: to reduce weight, maintain shape, gain weight or restore metabolism. Each diet consists of 5 balanced meals a day, prepared by our chefs according to the standards of healthy nutrition from nutritionists and delivered right to the door. 

Advantages and Details:

• The ability to replace dishes in the diet. Each meal can be replaced with another. Up to 4 substitutions per day without additional charges.
• Personalization of nutrition. The client can choose dishes, exclude allergens and unwanted products. Selection with preservation of caloric content and BZHU.
• A diet compiled by nutritionists. All menus are balanced in calories and nutrients. The composition and goals of the diet are selected by specialists.
• The ability to order CheatMeal. Unloading from a strict diet without logging out — the “cheat day” option is available.
• Save time and convenience. There is no need to think about the menu, do the shopping, cook and wash the dishes. All meals are delivered ready-made.
• Premium programs with advanced features. For customers who have ordered premium programs starting from 1800 rubles per day, individual menu settings, free exclusions and dietitian support are available.
• Free shipping. Delivery in Moscow within the MKAD is included in the price.
• Choosing the time and format of delivery. Overnight delivery, contactless method of receipt, flexible choice of time slots are available.
• A convenient thermos bag is included. The rations are delivered in a branded thermos bag, convenient for storage and carrying.
• More than 20 programs to choose from. Diets for any purpose: losing weight, gaining weight, maintaining shape, restoring the digestive tract, diabetic programs, gluten-free and others.
• The possibility of consulting with a nutritionist. Customers can create an individual menu together with a nutrition specialist.

Advantages:

• High average check. The average cost of an order starting from 10,000 rubles is a high margin and an average LTV of the client.
• Promo codes and coupons for the offer. We provide up-to-date promo codes to increase conversions. The possibility of personalization.
• Sets of creatives for different segments. Separate landing pages, banners, and text creatives have been prepared for different audiences: weight loss, weight gain, office, etc.
• Individual conditions for effective partners. The opportunity to raise rates and get exclusive conditions for top and stable websites.
• All types of payment. We minimize losses at the final stage.

Target audience:

• Women 28-45 years old. Main audience: They live in Moscow and the Moscow region.They often have children, work, and combine home and career. They are looking for a way to control their weight, feel lighter and more beautiful. They appreciate convenience, health benefits, taste, and the opportunity not to cook.
• Men 30-45 years old: Businessmen, top managers, freelancers, IT specialists. Focus on keeping fit, building muscle mass, being rational and saving time. They often order a diet as a health monitoring tool
• Women and men aged 45-60 (second wave): Perceive the diet as a health aid: support for the digestive tract, joints, sugar levels and blood pressure. The motive is to prevent diseases and restore metabolism. They have a stable income, appreciate service and care.

Features:

• They issue personalized promo codes.
• Tracker: AppMertica.
• GEO: Moscow, Moscow region.

Prohibited traffic types:

• Traffic from Adult and betting/gambling.
• Traffic is less than 18 years old.
• Unmotivated coupon traffic (99 percent discount).
• Teaser networks.