Stoloto

Stoloto

Affiliate program Advertise

Stoloto is the largest distributor of state lotteries, organized by the Ministry of Finance of the Russian Federation and the Ministry of Sports of the Russian Federation.

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Effective Cost Per Click
2.73
Conversion Rate
1.20%
affiate company
Advertise

Comparison of affiliate offers by country - Russia RU

NameEffective Cost Per ClickConversion RatePayment options
Stoloto Russia
2.73
1.20%
CPA 40 RUB
CPA 400 RUB
31.38
419.70%
RevShare 30 %
CPL 0
79.60
41.40%
RevShare 45 %
CPL 0
102.99
17.20%
CPA 10000 RUB
CPA 6000 RUB
2.47
90.20%
RevShare 40 %
RevShare 25 %
CPL 0
71.86
20.50%
CPA 3700 RUB
CPA 0
CPL 0
81.84
4.09%
RevShare 20 %
CPL 0
79.41
5.29%
RevShare 15 %
CPL 0

Search traffic map

Allowed countries for traffic

Traffic types

Contextual Advertising Targeted Advertising InApp Email Coupon Services ASO Video Traffic Cashback Teaser/Banner Networks ASO Brand SMS Social Network SEO

Payment options

Name optionsPayment modelPayment amountCurrency
First purchase (without registration)CPA40.00 RUB
First purchaseCPA400.00 RUB

Offer description

Stoloto – the largest distributor of state lotteries, organized by the Ministry of Finance of the Russian Federation and The Ministry of Sports of the Russian Federation.

The holding of sweepstakes and the payment of winnings are under the control of the state. 

By participating in our lotteries, citizens not only get a chance to win big, but also contribute to the development of the country. Part of the funds from the lotteries are directed to the federal budget to finance important social initiatives, including:

  • Support physical culture and mass sports
  • Development top-level sports
  • Programs sports reserve training

On average, there are about 20 new lottery millionaires every week, so anyone can become a millionaire!  


Target audience:

  • Gender (by number of registrations): W-53%, M-47%.
  • Age (by number of registrations): 18-29 years old: 35%; 30-39 years old: 23%; 40-49 years old: 19%; 50 and older: 23%.

Details and Benefits:

  • Bonus program: 1. Pay with bonuses up to 30% of the ticket price. Every ticket is a chance for a super prize. 2. Play bonus games.
  • A wide range of lotteries.
  • Instant notifications of winnings.
  • Operational user support.

Advantages of the offer:

  • The largest in Russia distributor of state lotteries.
  • Various advertising materials.
  • Wide geotargeting.
  • High percentage lead confirmations.
  • Confirmed in all cases social networks, no problems with moderation.

Features: 

  • GEO - Russia.
  • It is strictly forbidden to use certain prohibited social networks in ROME. 
  • When a user purchases a ticket without registration, the webmaster receives 40 rubles. If the user registers after and makes the purchase, an additional 400 rubles commission is charged.
  • Rules for working with e-mail newsletters:

1) newsletters can be made by webs who have websites / storefronts, etc., where they collect their database, if the web just bought a database of addresses, it is impossible. 2) It is better to position the newsletter as an affiliate, and not on behalf of a Partner (so that people understand that these letters are not sent by us, but by one of the partners and stop hammering our support). 3) It should always be possible to unsubscribe. 4) Mailing lists should not be frequent (spam).

  • The Editorial Policy of Stoloto has been added to the offer, which must be strictly observed. Editorial policy of Stoloto HERE.
  • You cannot place ads on illegal sites or next to ads for illegal sites (illegal online casinos, slots, lotteries, and so on).
  • Promotional materials: It is allowed to use only materials provided by the Customer. Use your own creatives only after approval. Please request the necessary creative formats (banner size requirements, maximum number of characters in the text, etc.), including logos of Stoloto and individual lottery brands.
  • The text for content projects where they write about the brand must be coordinated.
  • The guidelines for using corporate identity must also be strictly followed. You can watch HERE.

The average conversion rate for the first purchase is 60%.

KPI conditions:

  • Criteria for registration: registration via email + SMS confirmation.
  • Criteria for making a purchase: the first purchase was made after registering a new user using the affiliate link of this program.
  • Refund of players after the first deposit.
  • If the traffic quality is low and fraud is suspected, the advertiser may apply a Hard KPI for payment.

Users should not be misled by the fact that some kind of promotion or promo codes are in effect.

It is forbidden to use uncoordinated publications on behalf of the brand.  It is allowed to use only those banners that are added to the offer! It is forbidden to use screenshots of gif banners in the form of static banners!

All creatives used must match the landing page. 


*Please note that in accordance with the Federal Law "On Advertising" and the Federal Law "On the Securities Market", it is prohibited to advertise financial services and financial activities of forex dealers who are not accredited by the Central Bank and have not joined a relevant self-regulatory organization.
Advertise.ru warns its partners about potential violations when placing advertising materials on their part and recommends that they familiarize themselves with the above-mentioned federal laws before launching advertising campaigns.
Advertise.ru is not responsible for the actions of third parties that violate the laws of the Russian Federation "On advertising.

Exclude traffic types:

  • Motivated traffic.
  • PopUp advertisement.
  • ClickUnder advertising.
  • Doorway traffic.
  • E-mail marketing (by agreement).
  • Content blocking.
  • Broker traffic.
  • Using promo codes.
  • Contextual advertising for the brand.
  • Adult traffic.
  • Cashback traffic (as agreed).
  • Bot traffic. 
  • Traffic from Instagram.
  • Toolbar ads.