NIIDPO

The National Research Institute of Additional Education and Vocational Training (NIIDPO) has been implementing educational programs since 2015. For 2024, the number of educational programs has exceeded 700 names - these are additional professional education programs (professional retraining from 256 hours, advanced training from 36 to 144 hours).

Details and Benefits:

• Benefits and discounts for students, 0% installment plan.
• Refund of 13% of the tuition fee.
• Assistance in the learning process from practitioners.
• Webinars are regularly held online and are available on the record.
• Access to the online library.
• Unlimited access to completed training materials.
• Diploma of the established standard based on the results of training.

Advantages:

• The average conversion rate for applications is 1.5 - 2.2%, for sales 20-30% (depends on the source).
• The average sales cycle (from the moment of receiving the contact to paying the course) is 1-4 days.
• A large number of permitted traffic sources.
• New creos on demand for all webmasters.
• Regular promotions, discounts, and promo codes. 

Target audience:

• Gender: M-70%, W-30%.
• Age: 18-24 – 5%, 25-34 – 45%, 35-44 – 45%, the remaining -5%.
• Regions: Moscow Region and Moscow Region-40%, St. Petersburg-30%, Moscow Region-20%, the rest-10%.

Features:

• Coupon websites are allowed.
• They issue personalized promo codes.
• All orders will be processed based on coupon traffic, and we will change tariffs manually during reconciliation.

Traffic types by agreement:

• Groups/communities in social networks social networks (BUT it is forbidden to create groups on behalf of the advertiser).
• Cashback sites (BUT the use of automatic browser extensions on the advertiser's website is prohibited).
• Push notifications.
• SMS mailing lists.
• Email newsletters.

Prohibited traffic types:

• Contextual advertising.
• Contextual advertising for the Brand.
• PopUp / ClickUnder.
• Motivated traffic.